How Shontell is moving the Fortune brand forward

Alyson Shontell

Tiffany Chang of NYU’s Journalism Crossroads spoke with Fortune editor in chief Alyson Shontell about her job and why she took it.

Here is an excerpt:

It is so different running a media company now, more so than it ever has been before. Starting at Business Insider on the business side helped me become a better editor: just understanding how the media industry is changing, how the business model for media is changing, how to build a sustainable newsroom, and how to create journalism that stands the test of time.
Working at Business Insider was really about building a brand from nothing. It’s the total opposite now, where pretty much everyone in the business world knows Fortune. It’s an incredibly powerful brand, and I continue to be stunned by the power behind it. Moving forward, the question has been how to preserve that.
At the same time, how do we also bring more people along with it? The future Millennial and Gen Z leaders don’t all know Fortune, and they certainly might not think of it as a must-read. That’s something that I’m always thinking: What makes Fortune all that great? What has made it the brand that it is today — and then how do we build on top of that to make sure it’s around for the next 100 years?

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.