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How Heller is remaking Business Insider

March 18, 2025

Posted by Chris Roush

Jamie Heller (Photo: Daniel Seung Lee)

Oliver Darcy writes in his Status newsletter about how Business Insider is changing under new editor in chief Jamie Heller.

Darcy writes, “A little more than six months ago, in September, Business Insider’s newsroom received an email from Barbara Peng, the company’s newish chief executive, with a major announcement: Jamie Heller, the veteran Wall Street Journal editor, was taking over as editor in chief. The appointment of an outsider signaled a new era for Business Insider—one in which the buzzy internet-native publication would move to dramatically shore up its journalism as it attempts to convert its readers into paying subscribers.

“Heller, whose background is steeped in traditional business journalism, has quickly put her stamp on the organization, according to more than a half-dozen staffers and others familiar with the internal dynamics of the outlet whom I spoke to Monday.”

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