The FT Alphaville blog is launching on Substack.
A story on its website states, “Many readers have long asked for a newsletter of some kind, and will probably think this is hugely overdue. Others might be baffled, and worried that our output of financial and economic nerdery and occasional shitposting could become balkanised. So we thought we’d quickly explain why FTAV is doing this.
“First of all, we want to stress that this is not a ‘move.’ The blog itself will remain at the heart of Alphaville. This is just about recognising that not everyone has bookmarked our homepage, accepting the fickleness of search and stupidity of social media, and embracing the ability to get directly into your inboxes.
“After all, that’s how we consume a lot of content as well these days, and we have had newsletters in the past.”
Read more here.
