Marcela Kunova of Journalism.co.uk interviewed Alex Wood Morton, the new Fortune executive editor for Europe, about his plans.
Here is an excerpt:
While many publishers are struggling, Fortune is expanding to Europe and growing its teams. What’s the reason for your success?
Fortune caters to executives and leaders which is, by its nature, a small audience. There is a problem with the UK media though – it is often very negative and talks down businesses and those behind them.
I am myself an entrepreneur and I thought a lot about it. I saw how Fortune was thriving in the US and I realised that the UK lacks journalism that celebrates success. Perhaps one of the reasons is that we Brits are more reserved and we do not like to shout about our achievements.
Celebrating success does not mean being someone’s PR wire though, we are still going to hold power to account. But we need to champion those who do business right.
Read more here.
