Dow Jones launches Smart Money financial literacy site

Dow Jones announced Monday the launch of Dow Jones Smart Money, a financial literacy and proficiency resource

Dow Jones Smart Money will feature select information and insights from the company’s publications — The Wall Street Journal, Barron’s, Investor’s Business Daily and MarketWatch.com.

“From beginners to billionaires, equipping people with the resources to tackle everyday financial challenges is at the heart of Dow Jones’s mission,” said Dow Jones CEO Almar Latour in a statement. “Dow Jones Smart Money seeks to demystify financial topics like credit, interest rates, 401(k)s and annuities–all with the goal of breaking down barriers and empowering people of all backgrounds with the tools they need to direct their financial future.”

Dow Jones stopped printing its personal finance magazine Smart Money in September 2012, two years after it purchased the 50% it didn’t own from Hearst. Its content was merged into MarketWatch in 2013.

Dow Jones has been rolling out financial literacy initiatives.

Last year, Dow Jones joined Operation HOPE’s Financial Literacy for All coalition alongside more than 40 leading organizations that are committed to embedding financial literacy into U.S. schools, workplaces, communities and culture. This fall, the two organizations will partner on several joint initiatives, including live, no-cost webinars featuring guest speakers from Dow Jones on key topics of interest in financial literacy and financial preparedness.

Earlier this year, Dow Jones unveiled a partnership with Webull, an online broker for global investors, on an initiative to drive greater financial literacy and empower retail investing decisions. Webull users can access curated selections of articles from The Journal available directly within Webull’s app.