Media News

Digging into the fake Business Insider bylines

September 8, 2025

Posted by Chris Roush

Scott Nover and Aaron Schaffer investigated the bylines of the Business Insider commentary pieces pulled from the website last week.

Nover and Schaffer write, “Attempts to reach these authors led to outright denials and contradictory explanations that raised further questions about their identities.

“Unlike most of the names associated with the withdrawn articles, Nwelue has a robust internet presence. There are social media accounts on X and Instagram, books you can buy on Amazon, and even a Wikipedia article with mentions of a variety of careers: literary agent, author, filmmaker and founder of a record label.

“Nwelue is no stranger to controversy. In 2023, British news outlets detailed that hefalsely claimed to be a professor at both Cambridge and Oxford universities, and was stripped of his associations with academic centers at each university after student complaints about his social media posts deriding women and poor people.

“‘I haven’t written any article for any platform,’ Nwelue told The Post in an email. ‘I am too busy. Don’t mention my name in your stupid article.’ He denied knowing any of the other writers from the Business Insider retractions and said his email account was recently ‘compromised.’

“However, Nwelue posted the story that Business Insider has since retracted— ‘I Quit Food Delivery for 18 Months; It Changed My Life and Budget’ — on his X account on Aug. 21. That tweet, archived by The Post, was deleted after Nwelue was contacted Wednesday for comment.”

Read more here.

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