Consumer Reports is bringing back its “Bread & Butter” newsletter, which offered personal finance advice to consumers during the Depression and World War II, reports Laura Hazard Owen of Nieman Reports.
Owen reports, “This time around, rather than being sent via mail for $0.05 per copy or $1 per year, the newsletter comes to subscribers for free via Substack each Wednesday, written by Consumer Reports home and garden writer Yasmeen Khan. The first issue, out today, delves into deals — the best ones staffers have ever gotten (like a $10 Le Creuset Dutch oven) and how Consumer Reports “filters out the noise” of supposed good deals online.
“Consumer Reports wouldn’t share details with me about the average age of its readers, but The Atlantic reported in 2016 that its average print subscriber was 65 and its average digital subscriber was 56. It seems fair to say that the relaunched Bread & Butter — with an introductory post titled ‘Your dad may have mentioned us’ — is aiming for a younger crowd. (The brand also has other email newsletters and podcasts, is on social media, and so on; Paris Martineau’s recent investigation into lead in popular protein powders made waves across the internet.)”
Read more here.
