Media News

CNBC is launching new show called “Leader’s Playbook”

January 14, 2026

Posted by Chris Roush

Julia Boorstin

CNBC is launching a new show called “Leader’s Playbook” that will air on Wednesday evenings.

The show, hosted by senior media and technology correspondent Julia Boorstin, will have conversations with top CEOs and business leaders about how they think, navigate crisis, and lead.

It airs at 10 p.m. The first episode ran last week.

Boorstin is based at the network’s Los Angeles bureau. She covers media and tech with a focus on their intersection and technological innovation, and delivers reporting, analysis, and interviews for the network.

Boorstin also leads CNBC’s “Fast Forward,” a franchise focused on where media and tech companies are heading in the future, and the “AI Impact” series, which examines the risks and opportunities in the AI technological race.

Previously, she was part of the ensemble for CNBC’s daily program, “TechCheck,” that ran from April 2021 to February 2023.

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