CNBC announced Wednesday that it created a new unit that will explore building new content areas and expand existing verticals.
The new unit, called Strategic Verticals & Audience Development will expand CNBC’s coverage of wealth, serving ultra-high-net-worth individuals, women’s leadership, and introduce more verticals in the coming year.
Julia Boorstin, CNBC’s senior media & tech correspondent and best-selling author of “When Women Lead,” will oversee women’s leadership content for the company.
Robert Frank, CNBC’s wealth editor and best-selling author of “Richistan: A Journey Through the American Wealth Boom,” will expand his efforts to report on the booming business of family offices and high-net-worth individuals.
The move follows the successful July launch of its sports business vertical CNBC Sport. CNBC plans to launch additional verticals in the coming months.
Max Meyers, a CNBC veteran of almost 20 years, will lead the department as vice president and senior executive producer. Meyers has helped build several of CNBC’s successful multi-platform programs and franchises around investing, insight, and education.
Most recently, he served as senior executive producer of “Last Call,” and during his tenure at the company, Meyers has been at the helm of some of CNBC’s top programs, including “Squawk Box” and “Fast Money.”
“Being a critical resource to our audience is one of the driving forces at CNBC. This new unit will take us to the next level in those subject areas where our consumers find us essential,” said President KC Sullivan in a statement. “As consumer habits change and news consumption evolves, CNBC will continue the push to become stewards of audiences to strengthen our relationships with viewers, users, advertisers, and sponsors.”
