Media News

Business Insider’s Roof: Ask the right questions

July 27, 2026

Posted by Chris Roush

Katie Roof

Business Insider editor in chief Jamie Heller interviewed new editor at large Katie Roof about her reporting tactis.

Here is an excerpt:

Can you share a bit about how you ply your craft and get exclusive news? (Without giving away the store!)

The secret to getting scoops is asking good questions. Early in my career, I worked on camera, which was good training because I would try to think of the questions that would yield the most interesting answers. It turns out people are a lot more candid off-camera than on! The best reporters don’t wait to hear about something. They are proactive and look for it.

Read more here.

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