Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing.
The first edition will be sent on March 4th.
Written by senior correspondent Lara O’Reilly, CMO Insider will cover the power and pressures defining modern marketing by blending scoops, analysis, and insights.
O’Reilly has been in conversation with chief marketing officers and is closely tracking trends shaping the industry right now, from the explosive growth of the creator economy to the disruptive impact of AI.
“Every Wednesday, I’ll be opening up my reporter’s notebook to share a candid take on what really matters across the modern marketing landscape,” O’Reilly said in a statement. “With more than a decade of experience reporting on some of the biggest businesses — and biggest personalities — in the space, my CMO Insider newsletter is designed to be your trusty sidekick to help you keep up with an industry that never stays still.”
During the Cannes Lions Festival, CMO Insider will publish daily. Business Insider recently expanded its newsletter portfolio beyond its flagship Business Insider Today newsletter, adding First Trade, Tech Memo, Work Shift, and Side Hustlers.
