Business Insider CEO Barbara Peng sent out the following on Monday:
I’m thrilled to share that Jeff Rabb is joining Business Insider as our Chief Product Officer!
Jeff comes to us from The Atlantic, where he was a critical part of the leadership team that transformed the business, surpassing 1 million subscribers and achieving profitability last year.
As Chief Product Officer, Jeff led a large cross-functional group across product, engineering, design, data, and more.
He also launched Atlantic Labs, a space dedicated to AI experimentation, where his team quickly shipped a range of new tools. (Fun fact: earlier in his career Jeff co-founded The Atavist, a digital magazine and publishing platform backed by Barry Diller and Eric Schmidt.)
Jeff’s background in start-ups makes him innovative, fast-moving, and exactly what we need for the next phase of Business Insider. He is known for being unflappable, strategic, and sharp — someone who inspires the best in a team to drive real progress. Here, he will bring together all three legs of the stool — editorial, business, and product & tech — to create a sharpened product vision, accelerate our smart use of AI, and build up the start-up muscles that helped Business Insider become what it is today.
Finally, a huge thank you to our CTO, Harry Hope, for leading P&T during this transition! Harry has kept major initiatives moving and navigated change with his signature calm and focus. I’m excited for the partnership between Harry and Jeff — together, they’re going to be a (calm and unflappable) powerhouse team!
Please join me in giving Jeff a warm welcome (he joins May 27th)!
Barbara
