Sara Chernikoff has joined Business Insider as senior editor for the insights and analytics team, where she will help shape editorial strategy through data-informed storytelling and audience insight.
In this role, Chernikoff will partner with journalists across the newsroom to surface trends, uncover what resonates with readers, and identify opportunities to grow and deepen engagement. She will report to Michael Ejigu, vice president of insights and analytics.
Sara joins Business Insider from USA Today, where she was a data and graphics reporter covering breaking news, affordability, and demographic trends. Her story “Visualizing death and destruction in Gaza,” earned an Editor & Publisher Award for Best Use of Data/Infographics.
Originally from Seattle, Chernikoff is relocating to New York. She is a graduate of the University of Maryland.
