Media Moves

Vice Media Group slashes jobs globally

May 19, 2020

Posted by Mariam Ahmed


Vice Media Group, parent company of Refinery 29 has cut 55 jobs from its U.S. publishers and 100 jobs from global operations. In a letter sent to staff, CEO Nancy Dubac said:

“While a core group of senior leaders have been working tirelessly to think through and reimagine how to weather these anything-but-normal times. While losing even one job feels like too many, these decisions ultimately rest with me and I assure you that we went to great lengths to preserve jobs.

The reality is that some tough decisions had to be made primarily around our digital teams. Currently, our digital organization accounts for around 50% of our headcount costs, but only brings in about 21% of our revenue. Looking at our business holistically, this imbalance needed to be addressed for the long-term health of our company.

None of these things makes today any easier. The fact is that we have to say goodbye to 55 colleagues in the US today and approximately 100 colleagues globally over the coming weeks. I want you to know that we’ve done absolutely everything we could to protect these positions for as long as possible, and your time and contributions will forever be part of who we are and who we will become.

Publishing right now is difficult across the whole industry— plain and simple— and the pandemic has intensified the tensions we all know exist between publishing and advertising. While big tech has brought wonderful things to our lives, they are also posing a great threat to journalism.

We grew our digital business faster than anyone at a time when we believed that as more pies were baked, we’d keep getting a slice. We work hard for that slice — we make great shows, write culture-driving stories and break news on issues no one else wants to touch. But we aren’t seeing the return from the platforms benefiting and making money from our hard work. Now, after many years of this, the squeeze is becoming a chokehold. Platforms are not just taking a larger slice of the pie, but almost the whole pie. And while the crescendo has been building for some time, now it is more clear than ever … 36,000+ lost jobs in journalism is enough to take your breath away.

I worry about the day that I fear is fast approaching, when I wake up and everything I see, touch and know is because a few machines filtered my view by “optimizing” the world around me for the sake of more growth and more revenue. The world has learned this before: monopolies are not a winning strategy for humanity. It’s time we stand together as a media industry and address the serious issues that have slowly eroded the original promise of the Internet: a tool to bring society on more equal footing through knowledge and creativity unparalleled.

Dubac also added that employees would be paid severance pay and will be able to keep their work-issued laptops and would receive services to help them find a new role.


Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.