Sewell joins U.K. PR agency to launch its news hub

The following excerpt was sent out from prolificnorth.co.uk:

Katie Sewell, former Reach plc journalist and senior reporter at the Daily Express has joined PR Agency One to head up its News Hub. The new headline-generating offering links journalistic expertise with insight-led campaign strategy. It also includes award-winning data and insight tools and lead generation insight, supporting the agency’s ‘creative effectiveness’ proposition.

Katie will lead PR Agency One’s team of seasoned ex-national news journalists, NCTJ qualified professionals and PR pros to get its client’s stories heard, in national print, online and broadcast media. She has previous article by-lines in the Daily Express, The Sun, and Daily Telegraph.

News Hub uses a suite of different pieces of software to gain key insights from the national news media as well as specific trade sectors. The team can track consumer and business sentiment on trending themes, key competitors, and the wider industry, to produce detailed stakeholder maps.

Embedding multiple pieces of software into News Hub’s operations enables a data-driven approach, which is also informed by years of industry experience. The team can pinpoint influential journalists and publications covering specific topics and industry matters, to ensure news, comment and opinions are shared with the right audiences.