Media Moves

San Antonio Magazine acquired by Hearst

The following was sent out from expressnews.com:

San Antonio Magazine has been acquired by the parent company of the San Antonio Express-News, which is now operating the 18-year-old publication.

Mark Medici, publisher of the Express-News, announced the acquisition Thursday. No terms were disclosed regarding Hearst Newspapers’ deal with Open Sky Media, which founded the magazine in 2005.

“We are thrilled to bring San Antonio Magazine into our portfolio of brands, serving lifestyle readers and local advertisers,” Medici said.

A letter from the editor in the magazine’s current edition highlights its new connection to Hearst Magazines, the world’s largest lifestyle publisher, which has more than 25 U.S. magazine brands, 175 magazine websites and more than 200 magazine editions worldwide.

San Antonio Magazine will maintain its brand, website content and social strategy, Medici said, and an editor whose hiring will be announced soon will oversee the magazine’s next chapters.

“Our goal is to build upon the well-respected 18-year-old publication,” he said. “San Antonio is a thriving, quickly expanding city and the readership and advertisers are here to make it happen.”

Also Thursday, the Express-News announced it will launch a new newsletter and editorial product under the Austin Daily brand to report on Austin’s culture and politics with a dedicated editorial team led by Express-News editors Marc Duvoisin and Randi Stevenson.

“The explosive population growth along the Interstate 35 corridor, as well as Austin’s rising profile as a business, political and cultural capital, present a major strategic opportunity for Hearst Texas and the Express-News,” Stevenson said.

Medici said the new products continue a trend of growth for the company under Hearst.

“We have grown our news gathering capabilities each year for the past five years, including during the pandemic, and these two initiatives add to our ability to perform outstanding journalism,” he said.

San Antonio Magazine and Austin Daily join existing Express-News’ brands the San Antonio Express-News, ExpressNews.Com and MYSA.com.

Mariam Ahmed

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