Kirk McDonald has been named the chief executive officer at GroupM where he has complete responsibility for the GroupM NA P&L and overall leadership of the North American senior management team that encompasses the GroupM agencies.
GroupM is one of the largest and most influential media-buying operations in the industry, managing about $17.6 billion in media billings across the U.S. and Canada.
Christian Juhl, GroupM’s global CEO said:
“We were looking for someone who had both the right experience in media and the capability to lead the region through transformational change. Not only did Kirk demonstrate he has both, but his vision for making advertising work better for people aligned perfectly with ours.
“His outstanding reputation in the industry put him at the top of our list. Additionally, he has worked in complex organizations, so he understands the dynamics at play in a media holding group.”
Previously, McDonald was at Xandr for 2 years, serving first as chief marketing officer and then as chief business officer. He has also worked as a chief marketing officer at AT&T Advertising and Analysis and was also president of PubMatic.
Additionally, he was also president of digital at Time Inc.
He has also worked at Drive PM, Fortune | Money Group and CNET Networks.