GroupM, Facebook launch media playbook

GroupM and Facebook are collaborating to launch a media playbook dubbed “Turn The Tide” for advertisers and marketers to adapt to the changes in consumer behavior as a result of the pandemic. The new playbook will offer insights into the changing consumer and media landscape, and will recommend media strategies that businesses can deploy to […]

McDonald appointed as North American CEO of GroupM

Kirk McDonald has been named the chief executive officer at GroupM where he has complete responsibility for the GroupM NA P&L and overall leadership of the North American senior management team that encompasses the GroupM agencies. GroupM is one of the largest and most influential media-buying operations in the industry, managing about $17.6 billion in […]