Business Insider Intelligence (BII) and EMarketer are combining in hopes of becoming the world’s leading global research, insights, and data firm. Both brands will be complementary services offered separately, but a more unified branding strategy should be implemented over the next year.
The new company will be headed by Barbara Peng, the president of BII. Geoff Ramsey, a cofounder of Emarketer, will be the chief evangelist. Terry Chadbrow, another EMarketer co-founder, will serve on the board of directors and serve as a strategic advisor.
