Highlighted News

How “Morning Brew” built an audience of 1.5 million subscribers

Tyler Denk, senior product lead at “Morning Brew,” writes about how the business news newsletter grew its audience to 1.5 million subscribers through referrals and giveaways.

Denk writes, “After a reader opts to share their unique referral link with someone, the goal now is to make sure that someone becomes a subscriber.

“Our landing pages are designed to be minimalist and straightforward. You either sign up or you don’t. That being said, there are still several variables on the landing page that can be tested, which include the layout of the page, header text, subheader text, text on the button, style of the form, color of the button, additional images, testimonials, etc.

“Depending on the source, site visitors respond to different messaging. Facebook ads, blog posts, and in this case, referrals, are all driving traffic to our site. Each of these user buckets responds differently to the aesthetic, language, and functionality of our webpages.

“We use Google Optimize to test every aspect of our landing page, and that’s especially important for optimizing incoming traffic from our referral program. We split our testing audiences into two main cohorts: referrals via email invites and all other referrals.

“Starting with the latter, we increased the conversion rate by over 4% through a few iterations involving the header, subheader text, button text, and button color, and we’re still continuing to test new hypotheses. That 4% increase in conversion rate leads to more than an additional 4,500 subscribers per month via the referral program alone.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

4 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

5 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

5 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

5 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

6 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

6 hours ago