Business Media News

Morning Brew’s B2B email newsletters hit 1 million subscribers

May 25, 2022

Posted by Chris Roush

Morning Brew, the media company known for its daily Morning Brew business email catered to millennials, now has over 1 million email sign-ups across its five B2B verticals, reports Sara Fischer of Axios.

Fischer reports, “The company is doubling down on its B2B business and plans to host its first-ever awards presentation, the “Go-Getter Awards,” on Oct. 14 for its two fastest-growing B2B verticals: marketing and retail.

“The awards will recognize individuals ages 18–30 who are in the early stages of their careers in the retail and marketing industries.

“By the numbers: Newsletter subscriber totals (free email sign-ups):

  • Morning Brew: 4 million
  • Marketing Brew: 250,000
  • Retail Brew: 180,000

“The big picture: The awards push isn’t meant to be a meaningful revenue driver (submissions are free), but it’s a way to cultivate more professional communities around its coverage areas, executives tell Axios.”

Read more here.

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