AOL offered between $100M and $150M for Business Insider
Roof writes, “The early stage discussions took place during the second half of 2013, with AOL considering the possibility of paying between $100 million and $150 million, according to a person with direct knowledge of the matter. The talks ended after officials at Business Insider indicated they wanted a more lucrative offer, this person said.
“It’s unclear what Business Insider would sell for; a source has suggested that it may be looking for an offer of about $250 million. FOX Business previously reported that at least one unnamed suitor made a play for Business Insider but was rebuffed.
“The previously undisclosed details of the buyout talks indicates the appeal of new-economy media outlets like Business Insider — which provides analysis on business and technology news — to more established web players like AOL.”
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