The New York Times seeks a weekend social media editor

The New York Times is looking for an editor with experience in journalism and managing social accounts and help shape our weekend social report and contribute to broader weekend planning.

You will establish a vision for shaping and targeting our journalism for different platforms, with a special focus on weekend programming. You will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. Engaging our readers, monitoring off-platform conversations for story ideas and integrating readers’ contributions into our daily and enterprise report is essential.

You will also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, both pre- and post-publishing.

This role will also work with other Audience colleagues and weekend editors to come up with audience plans, signal social opportunities and create off-platform presentations of our journalism, including visuals.

This role will report to the associate director, off-platform, in New York.

Responsibilities:

• Leading The Times’s main presence on social media on weekends, covering breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in audience-driven projects.
• Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
• Building creative social native content (headline/quote cards, native photos/videos, etc.)
• Suggesting story ideas, and partnering with desks across the weekend team to produce stories that:
• Anticipate readers’ prospective social and search needs sparked by a Times exclusive or a news event
• Respond to readers’ real-time social and search needs
• Participating in weekend planning meetings with top editors to flag trends and insights
• Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
• Partner with editors across newsdesk to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
• Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
• Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences

Basic Qualifications:

• 3+ years of experience in social media or digital journalism
• Bachelor’s degree preferred, but not a requirement with equivalent experience
• Willingness to work weekends (expected hours, 8am-7pm ET Saturday and Sunday) along with Thursdays and Fridays (~9am-5pm).
• Proven experience in social media or digital journalism for a news organization
• Excellent news and editorial judgment
• Deep understanding of all mainstream and some emerging social channels
• Demonstrated interest in visual storytelling
• Strong analytical skills and familiarity with how to use data to make editorial decisions

Preferred Qualifications:

• A passion for news and a dedication to The Times and its journalistic mission
• Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly

The annual base pay salary for this role is between $99,000.00 and $121,000.00.

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