The Wall Street Journal is looking for a Social Strategy Editor to lead and evolve our off-platform strategies with a view to finding and engaging new audiences.
As the social media landscape continues to evolve, this is an opportunity to create a nimble team with purposeful and bespoke approaches across existing social platforms such as LinkedIn and TikTok, as well as exploring new opportunities on emerging platforms. We are interested in novel approaches to building reader relationships through social media and understanding how we might meet and nurture future readers of the WSJ.
The successful candidate will be expert in creating data-led approaches to audience growth and engagement, as well as experience with creating and editing social content in text, image and video formats. You will be an experienced leader who can set the direction and goals for your team to execute.
You will:
- Lead a team of social media producers responsible for daily output across all text, image and video-based social media platforms.
- Create and document bespoke approaches to platforms on an audience-first basis, and set bespoke targets to align with your goals.
- Work closely with colleagues in content strategy, data and analytics, video, pictures and coverage to optimize our social presence. You’ll foster relationships with editors around the newsroom to find opportunities to collaborate across all areas of coverage including finance, economics, business and geopolitics.
- Work with colleagues in marketing and live events to align our strategies for growth.
- Uphold The Wall Street Journal’s commitment to quality and high standards across all outputs.
You have:
- At least 8 years of experience in a newsroom role, preferably focused on reaching and nurturing new audiences.
- At least 3 years of management experience.
- Exceptionally high levels of data literacy, including the ability to pull and parse internal and off-platform data to inform your decisions.
- A track record of setting strategic paths and supporting a tactical team to execute, including goal setting and reporting.
- Subject matter expertise and a genuine interest in media technology and the future of news.
- Strong interpersonal skills including excellent written and verbal communication.
The position ideally will be based in New York and will report to the Director of Audience Reach.
To apply, please submit a resume and cover letter.
The Journal’s reporters, editors, developers, and audio and visual journalists create important and impactful stories, firmly rooted in fact and adhering to the highest ethical standards. We report without fear or bias, and we maintain a proper sense of perspective, detachment and objectivity in our reporting.
To apply, go here.
