The tourism business is no longer just about destination marketing – it is public policy, economic development, and crisis management rolled into one. Cities around the world are trying innovative strategies to fight overtourism, with new taxes on visitors and tough restrictions on travel companies. National tourism boards are working to boost visitor numbers while balancing competing goals around quality of life for their citizens. Tourism challenges have hit the world stage.
Skift, the global business authority on travel, is expanding our coverage of this transformation.
We’re looking for a reporter who can follow the money, unpack the politics, and chronicle how destinations and experience providers are rewriting the rules of tourism in the U.S. and key global markets. Help us explain not just where people go, but how the places they love are reinventing themselves — and why it matters for the global economy.
Skift is a fully distributed, remote company with employees based across the globe. This position is remote and requires a high level of coordination and communication skills to be successful. You must be able to work independently, meet goals, set tasks in a timely manner, join meetings via video, and periodically work outside normal company hours for special events or projects.
What You’ll Cover
● U.S. Destination Marketing & Management
○ Funding models for destination marketing organizations, convention bureaus, and state tourism offices, including lodging taxes
○ Quality-of-life debates that affect housing, jobs, and noise
● Global Travel Shifts and Overtourism
○ Europe’s new focus on managing visitor flows, Latin America’s bid to diversify its tourism base, and the Asia-Pacific model
● Experience Economy
○ Day-tour platforms, multi-day operators, and digitally-native “things-to-do” startups — how they’re funded, regulated, and partnering with destinations
○ The tug-of-war between global OTAs and locally run tour companies
● Risk & Resilience
○ Overtourism caps, resident protests, and climate-driven disasters (wildfires, floods, heatwaves) that force DMOs to become emergency-response communicators
● Deals & Data
○ M&A, venture rounds, and public-sector budgets that signal bigger strategic shifts
○ Data on short-term rentals and visitors flows to quantify trends
To apply, go here.
