Business Insider is looking for a reporter to cover advertising and marketing

Business Insider is looking for an experienced reporter to cover advertising and marketing.

The advertising world is in the throes of major disruption. Agency giants are under siege from consulting companies like Deloitte and Accenture that are coming to eat their lunch. Marketers are increasingly foregoing agencies and hiring their own ad experts instead. A whole new crop of direct-to-consumer companies are upending traditional ways of advertising, forcing agencies and ad sellers to adapt.

Here are some of the stories Business Insider has covered in this area: Samsung ousted a bunch of marketing staff after an audit of gifting practices,  agencies throwing ad tech companies under the bus, the trend of legacy marketers trying to stay relevant by taking a page from upstarts’ playbook,  Verizon Media holding a secret meeting with top ad agency execs, getting the inside scoop on the story. 

Business Insider is looking for someone who can unpack and advance these trends, break news, and get the real story on what’s going on inside agencies and marketers as they figure out this new world.

The job requires traditional beat reporting, investigative work and analysis. The successful candidate will spend a lot of time with CMOs and agency chiefs, and will be comfortable as the face of Business Insider inside that industry, on panels, at industry conferences, be they at Cannes or in Davos. You will also attend a lot of cool parties in New York and the South of France.

Business Insider is looking for someone with:

•    A knowledge of the ad agency/adtech/social media marketing business

•    The ability to work quickly and independently

•    An impeccable standard of spelling, punctuation and headline-writing

•    An interest in using different formats (lists, charts, narratives) to tell stories in the most effective way

•    The belief that the way advertising is usually covered in newspapers and trade mags is criminally boring

This is a full-time position based in Manhattan office.