Al Jazeera is planning to launch a cross-platform business vertical called AJ Impact, executives tell Axios reporter Sara Fischer.
Fischer reports, “It will feature original reporting from Al Jazeera journalists worldwide, as well as curated business content from Bloomberg.
“Why it matters: To date, Al Jazeera has mostly focused on hard news topics, like politics, breaking news and current events. AJ Impact will focus on topics like personal finance, economic inequality, and impact investing.
“Details: AJ Impact will have a standalone site and live across digital video, podcasts, social media and television.
- The site will feature international business coverage and will be helmed by a team based in new offices in New York, with bureaus in Kuala Lumpur, London and Doha.
- The site will be led by Patricia Sabga, who currently serves as managing business editor at Al Jazeera Digital.”
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