A defining moment for business journalism

Ryan Chittum of Columbia Journalism Review interviews Mark Pittman of Bloomberg News about its coverage of the fall of Wall Street, and Pittman believes that the story will last for more than a decade.

Here is an excerpt:

TA: Tell me how your cops background plays into what you’re doing now.

MP: You end up with a big BS detector as a cops reporter because the cops lie to you, the victims lie to you, the people helping the victims lie to you. And you’ve got to sort through and there will be a story that seems a certain way and it just won’t be—and you know it. That’s what this is about.

The reporters who didn’t question the tight, tight spreads [the narrow difference in interest rates offered by Treasury bills and other, less secure instruments] that were going on in corporate [bonds], it was wrong. Where is this demand coming from? How can you guys sell this issue in thirty minutes? Who the hell’s buying this stuff like that? We’re going to come to the answer that it was going off balance sheet, at least temporarily, and then it might be sold to other customers.

TA: So they were buying it themselves and…

MP: They were buying it themselves. Yeah. And not every deal. But you know what—it happened enough. We don’t have enough journalists in America who understand what a spread does, which is the essence of banking. I just finished Dean’s piece in Mother Jones recently. We’ve got 9,000 business journalists and maybe twenty of them know what a spread is. This is not business journalism’s finest hour. But it is our biggest opportunity ever.

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