CNBC is investing more heavily in Jim Cramer, reports Brian Steinberg of Variety.
Steinber “The former hedge-fund manager, who leads the business-news outlet’s “Mad Money” and co-anchors “Squawk on the Street,” will expand the investing club he hosts via CNBC, launching a premium tier in 2027 that gives subscribers new access to live shows and workshops he plans to lead. CNBC plans to hire a general manager to help Cramer run the operation, and will unveil pricing and membership details at a later date. Cramer is branching out as part of a new long-term contract with CNBC that extends his relationship with the Versant-backed outlet.
“The club, says Cramer during a recent interview, ‘can fulfill what I feel is my life’s mission, which is to try to help people make money, try to help people learn about investing.’ He’s been able to do that with a regular presence on CNBC for about a quarter century, and, he says, ‘I don’t tire of it.'”
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