Justin Bariso writes for Inc. magazine about what happened when The Information reporter Amir Efrati asked Tesla CEO Elon Musk for an interview over Twitter.
Barison writes, “First things first. I admire a lot about Elon’s ability to inspire others and his efforts to effect real change. At the same time, no one can deny the fact that Tesla is going through a very rough patch right now–which is why Elon’s switching focus to Model 3 production is exactly what I’d expect from an engaged CEO.
“As for Efrati’s request for an interview, the wording of the tweet could easily be seen as sarcastic and combative. That’s dangerous for a journalist whose job is to report facts, as it indicates bias. And in the case he really did want an interview with Elon, this was the worst way of going about it.
“What could have helped is a little emotional intelligence. Maybe Efrati could have said something like:
“Hey Elon, thanks for your reply. Actually, you make some great points. Would love to do an interview to get your perspective on the situation.
“Elon could have delivered the exact same response (‘Dude, I’ve got cars to make’), and it still would have been hilarious. (After all, Musk made his position pretty clear with his original replies via Twitter.) But a more diplomatic invitation to an interview would demonstrate the intent to be fair and balanced. It could also help break down barriers and promote more thoughtful, rational discussion. And although now might not be the best time for such a discussion, it would have left the door open for the future.”
Read more here.
How about we set up an interview and you can tell me, among other things, what you think is worth writing about?
— Amir Efrati (@amir) April 2, 2018
