CNBC’s “Squawk Box” is becoming more aggressive in luring executives, writes Claire Atkinson of the New York Post.
Atkinson writes, “The Englewood Cliffs, NJ-based CNBC is spending big bucks renting studio space in Midtown in order to set up its ‘Squawk Box’ studio just two blocks north of the Fox Business headquarters on the Avenue of the Americas.
“‘Squawk’ is hosted by Joe Kernen, Becky Quick and Andrew Ross Sorkin.
“Competition is so tough, top business executives tell us, that CNBC is stepping up its haranguing of guests about appearing on any parts of the Fox Business lineup and has threatened these executives with banishment from CNBC if they appear on Fox first.
“Booking wars are nothing new, but it seems some of CNBC’s hosts lack a team spirit, our sources say. ‘The culture there seems to be kill your colleague,’ one person quipped over bookings. ‘They [the hosts] seem to think they’re more important than the guests.'”
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