
Variety has promoted Ellise Shafer to deputy editor of international.
William Earl of Variety writes, “Shafer, who has been at Variety since 2020, most recently served as the London news editor. Under her watch, working closely with executive editor of international Elsa Keslassy, Variety has experienced a 35% growth in traffic for stories in the global vertical.
“‘Ellise is one of the smartest and savviest editors covering the entertainment industry out of Europe,’ said Variety co-editors-in-chief Ramin Setoodeh and Cynthia Littleton. ‘Since moving to London two years ago, Ellise has helped reinvent Variety‘s digital coverage abroad, specializing in breaking news and industry scoops. As a result of her hard work and competitive drive, our readership has soared globally.’
“Shafer will remain Variety.com’s main web editor of international content and will help organize the news coverage of major European film festivals including Cannes, Venice and Berlin. Shafer will also continue to produce features and cover stories on up-and-coming U.K. stars across the worlds of film, TV and music.”
Read more here.