Reuters plans to launch new mobile and Internet offerings in the first quarter of 2013, according to a presentation by editor in chief Stephen Adler in London on Thursday.
The Baron, a site that follows Reuters news, reports, “Rather than focusing on the front page concept of the print media, the dotcom offering would have greater emphasis on search and related stories, as most people came to Reuters on the Web via search or social media related to a specific story. It would be an even better showcase for text, pictures and video, and would aim for the ‘prosumer’ audience – people who were consumers already, as well as some of the figures who Reuters journalists write about on a regular basis but who are not clients.
“The new online offerings would include a pay wall element leading customers to Eikon for news and Thomson Reuters’ WestLaw product for legal services. It would generate revenue and provide a better showcase for the work of individual correspondents.
“Adler praised the work of Reuters in the Europe, Middle East and Africa region. The media business conducted an extensive survey of 820 clients and the results were very encouraging for Reuters. Reuters came top or tied for first place on all metrics, he said. The agency was judged No.1 for accuracy, objectivity and timeliness. On some of these indicators Reuters was 15 points above the median score. In most categories, AP was in second place but in financial news Bloomberg remained Reuters’ sharpest competitor. For more insightful work, the Financial Times, The Economist and The Wall Street Journal were Reuters’ main competitors.”
Read more here.
