Reuters has launched a new app that focuses on “utility” to help business professionals “make better decisions,” reports Sara Guaglione of Publishers Daily.
Guaglione writes, “The app focuses on topic-based feeds. Reuters believes it will give business professionals fast and relevant information to help inform their decisions across industries, interests, markets and countries.
“The emphasis on this target audience is part of Reuters’ focus on its professional readers.
“‘We were hearing our content is used in decision-making. So this ‘utility’ approach is about finding how we could provide them with a more efficient way to get the news they find most valuable,’ a Reuters spokesperson told Publishers Daily.
“Reuters is also looking at user engagement as a metric of success for the app and its content, rather than traditional metrics like clicks, the spokesperson said.”
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