Business news site Quartz has launched a lifestyle and travel site called Quartzy.
Chantal Fernandez of Business of Fashion writes, “Now, five years in, Quartz is expanding: last month it launched Quartz at Work, a source for ‘navigating the modern workplace,’ and on Wednesday it reveals Quartzy, a lifestyle edition focused on fashion, design, food, travel and wellness. Originally launched as a newsletter by global lifestyle reporter Jenni Avins last autumn, Quartzy will deliver a mix of thoughtful features and quick tips that will cover luxury more loosely than some of its competitors. (Examples include writer Anne Quito on how to find the best souvenirs in every city and fashion reporter Marc Bain on how Dries Van Noten remains creative.)
“‘We are not a guide to acquisition; we are a guide to making smart choices about acquisition,’ says Indrani Sen, Quartz’s culture editor. ‘We are more likely to suggest a way to cultivate a minimalist wardrobe than to tell people what the must have things are for fall.’ Quartzy will expand the lifestyle and culture team to nine writers and two editors. The image-heavy site is designed to recall a luxury print magazine and encourage readers to keep scrolling and engaging.
“Quartz says it attracts about 20 million unique visitors per month, half of which are outside the US, and which Quartz co-founder and editor-in-chief Kevin J. Delaney describes as younger and more gender-balanced than that of traditional news sites.”
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