Huge retailer Target is bringing reviews from tech news website CNET into its aisles in time for the holiday season as it tries to stand out from a crowd of stores and websites selling a mix of new gadgets.
Jessica Wohl of Reuters writes, “The partnership between the discount chain and CNET, a website popular with gadget enthusiasts and known for its consumer electronics reviews, kicks off this week after a small test this spring showed that Target’s shoppers appreciated getting third-party reviews in stores.
“Shoppers will see reviews of 28 products in Target stores and reviews of 300 products on Target’s website. In stores, televisions on display will also occasionally show videos featuring CNET Editors’ Picks for Target and how-to videos.
“The partnership marks a bit of a shift for CNET, whose reviews are sometimes syndicated to places such as retailers’ websites but until now were not on store shelves.
“‘The goal of this is to really make purchase decisions easier during the holidays because this is the time when a lot of people may not be purchasing for themselves,’ said Lindsey Turrentine, editor-in-chief of CNET Reviews.”
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