Business news cable network CNBC reported Friday robust ratings growth in 2007 and its best year in business day programming (5 a.m.. to 7 p.m.) since 2003 in the key demographic of adults 25-54. In total viewers, CNBC had its best year since 2002.
CNBC’s Business Day is averaging 83,000 adults 25-54 for 2007, up 32 percent from 2006 (63,000). In total viewers, Business Day is up 21 percent from 210,000 last year to 254,000 this year, with its best year since 2002.
Weekday primetime on CNBC had its best year since 2001 averaging 75,000 adults 25-54 for 2007, up 14 percent from 2006 (66,000). In total viewers, weekday prime had its best year since 2002, up 31 percent from 138,000 last year to 181,000 this year.
Weekend primetime had its best year since 2001, averaging 79,000 adults 25-54 for 2007, up 32 percent from 2006 (60,000). In total viewers, weekend primetime also had its best year since 2001, up 35 percent to 183,000 from 136,000 last year.
Its ratings reflects only measured ratings. The majority of CNBC’s audience isn’t counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes.
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