Business Insider president Julie Hansen wrote the following on Thursday:
All this great storytelling yielded results. BI US last month experienced its highest traffic ever: 82 million unique visitors, per Google Analytics. (This traditional audience barometer complements our recent calculation about our reach across all platforms.) Across all Business Insider international sites and INSIDER, our lifestyle property, we reached 113 million UVs, also a record.
Video views, an increasingly important metric of our success, also hit a new record: 2.2 billion across all sites and platforms.
Stories like the above also tend to get shared. As a result, our engagement with readers and viewers continues to also grow. Last month:
- Business Insider brands had more than 44 million Facebook followers and received more than 30 million likes, comments, and shares;
- Business Insider’s LINE following grew 34% in October, to nearly half a million users in just two months;
- Business Insider posted a video about an amazing smart crib that got 19 million views on Facebook and was shared 255,000 times;
- All Business Insider properties, including INSIDER, had 2.2 billion video views across all platforms.
While we’re proud of the success of our newsroom and social team, Business Insider as a company continues to fire on all cylinders.
We’re evaluating early results from our subscription and adblock test, which so far look promising; our UK site just turned 2, and we will soon be announcing more international sites; and our e-commerce team is ramping up for what they expect will be their biggest holiday season yet.
Read more here.
