Julie Hansen and Brenna Smith of Business Insider write about its true audience size.
Hansen and Smith write, “When we include all of our Facebook pages and estimate the portion of the audience that engages with or sees Business Insider content in a given month, the effective Facebook audience is closer to 276 million.
“We know from comScore that around 70% of the Business Insider audience visits Facebook. So next we add just the so-far uncounted (30%) unique Business Insider audience — 29 million — for an audience of 305 million unique monthly visitors around the globe.
“And we’re not done yet.
“3) Just our largest partner portals, including Yahoo and MSN, add an additional de-duped audience of about 19 million. This brings our audience estimate to 324 million.
“4) Lastly, we include an additional 4 million global readers and viewers from other off-site audiences on platforms such as LinkedIn, Twitter, SmartNews, and Snapchat — again de-duplicated — for a total of 328 million global Business Insider content consumers around the world.”
Read more here.
