Paid subscriptions to read The Wall Street Journal on tablet devices such as the iPad have quadrupled to more than 200,000 in the past year, according a Reuters story out Thursday evening.
Ross Kerber of Reuters reports, “Les Hinton, publisher of the Journal, gave the figures while speaking to reporters after a speech in Boston on Thursday.
“Hinton, who is also chief executive of News Corp’s Dow Jones unit, said the figures were surprising and showed how even though consumers have many choices online, they are willing to pay to read certain content on tablets.
“‘The actual proliferation of these things is so rapid,’ he said of the devices. “‘What surprised us is that other periodicals than ours (also) seem to be getting good traction’ for their own tablet content.
“Dow Jones counted about 50,000 paid Wall Street Journal tablet subscribers a year ago.”
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