Craig Silverman writes for the Poynter Institute about a story posted on the Quartz business news site using shades of gray in a story by Adam Epstein to distinguish facts it’s certain of, facts it thinks are correct, and facts that it doesn’t know.
Silverman writes, “Along with the key, Epstein also listed all of the sources for his information at the bottom of the story.
“‘We weren’t really sure how to weave the sources into the text, because the blue URLs would ruin the design,’ Epstein said. ‘So we put them at the end.’
“The plan was to update the shading of different parts of the story as new details were confirmed about the HBO service. Epstein didn’t have to wait long: On Monday, HBO’s Plepler was onstage at Apple’s Spring Forward to announce that the service, to be called HBO Now, would debut exclusively on Apple TV.”
Read more here.
