The New York Times plans to rename its business section and make its Sunday section more like a magazine, reports Jeanine Poggi of Ad Age.
Poggi reports, “Later this year it will rename its business section to better reflect how technology has changed the world and work life.
“”Business Day’ was introduced in 1978 and it reflects the nine-to-five-day people worked at that time and we want something modern,’ said Ellen Pollock, editor of Business Day. Pollock stopped short of revealing the new name.
“It will also redesign its Sunday Business section later this year to have a more magazine feel and will introduce a weekly business newsletter that looks back at the week.
“‘Sunday is a real opportunity for us when the competition is silent,’ Pollock says.
“The New York Times has hired more business and technology than political reporters over the past year.”
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