Financial Times launched Monday a free email service called FirstFT that includes the FT’s daily top picks of global news, comment and analysis from around the web.
Produced by a new editorial team, led by the FT’s new head of aggregation Andrew Jack, the service spans multiple time zones to ensure readers in all regions receive a tailored daily briefing.
In an age of information overload where readers are shying away from the perpetual social media stream, trusted editorial judgment and aggregation is an increasingly valuable convenience for busy readers,” said Jack in a statement. “FirstFT is carefully crafted, analyzed and illustrated by our world-class journalists and provides a new way for readers to get the FT’s take on the essential news of the day.”
The FT was one of the first to introduce bespoke email newsletters, with the launch of the Alphaville 6am Cut in 2006 – a daily summary of the latest twists and turns in finance. FirstFT builds on the success of this and other services such as FT Antenna, a new site combining curation and aggregation of news stories through a Twitter algorithm.
