Business Insider’s Blodget: More engagement than growth
Business Insider co-founder and editor in chief Henry Blodget spoke at at Digiday podcast on the shifting goals of the business news websites.
Aditi Sangal of Digiday writes, “On this week’s Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore.
“‘We have already this amazing audience of the next generation of executives. We don’t want to expand that into a mass consumer market people don’t care about,’ said Blodget. ‘So Business Insider can now consider deepening its engagement within the reach.’
“As the publisher’s focus shifts to deepened engagement and frequency, it faces questions: whether an ad-driven model is better than a subscription model, how to monetize social and web video and how to approach the ever-growing need for video on platforms.”
Read more here.