Arik Hesseldahl of All Things D, a former Bloomberg reporter, believes that Bloomberg News needs to release the data of how often its reporters used the functions that allowed it to see information about its clients.
Hesseldahl writes, “How many reporters used the Z function — a software command that displays whether or not a customer is logged in and which functions he or she has been using the most — over the many years it was available to them? Chances are that Bloomberg has the data on precisely how often it was used and by which reporters. It could with some effort call in a third party to perform a detailed audit on this, and then disclose the findings of that audit to clients and the rest of the world.
“I’ve asked Bloomberg about this. Spokeswoman Lauren Meller didn’t have an immediate answer. If I get one I’ll post it here.
“If you’re going to properly understand the controversy that has emerged about the company in recent days, you need to understand the basics of the terminal itself. Bloomberg is at its very heart a financial data software company. In executing a “function” on its terminals, which are seen as status symbols of the financial industry, you type a command, usually one to four letters, and hit the Go key, which replaces the Return key on the conventional keyboard. When looking up, say, the price and fundamentals of Apple shares, you type AAPL, hit a key labeled Equity to indicate the first four letters are intended to indicate a stock ticker symbol, and then hit Go.
“During the year I worked there I never heard about the so-called “Z function” at the heart of the current controversy, but its existence isn’t surprising. If you haven’t been paying attention, here’s what it’s all about. All 2,000-odd reporters at Bloomberg News have these terminals on their desks and use them to conduct research, report, write and publish their stories, and to communicate within the organization and without.”
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