NFL, iHeartMedia partnering to launch podcast network
NFL and iHeartMedia are teaming up to launch a new podcast network with podcasts being produced by the league’s media division and distributed by iHeartMedia.
The two will also collaborate on producing and distributing podcasts currently in the works with each also producing their own podcasts.
“This really gets us into the podcasts space, where we can supercharge the visibility of our current ones and increase the distribution as well as take some of the content from our library to create new ones,” said Brent Lawton, NFL’s vice-president of business development.
NFL currently produces seven podcasts featuring writers from the league’s website as well as NFL Network commentators, which will now be distributed by iHeartMedia through its podcast network, on its app and other podcast platforms.
“Our partnership with the NFL is an incredible moment for iHeart and the podcast industry,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “These are legendary stories, and we can’t wait to roll out a slate of incredible new podcasts to capture it all.”