iHeartMedia set to acquire Triton Digital
iHeartMedia, the leading audio company in America and the number 1 podcast publisher globally has entered into an agreement with The E.W. Scripps Company to acquire Triton Digital®, the global technology and services leader to the digital audio and podcast industry.
With the buyout, iHeartMedia will be able to offer audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.
Also, Triton Digital’s vast array of infrastructure and measurement solutions combined with iHeartMedia’s current advertising technology services, data platforms and programmatic platforms will provide additional solutions for people in the digital radio industry.
This will further allow iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.
Bob Pittman, chairman and CEO of iHeartMedia, Inc. said:
“Adding Triton Digital and its industry leading services to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution.
“iHeart, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique — and critical — solutions for the industry and for advertisers.”
Neal Schore, CEO of Triton Digital added:
“We are thrilled to join the iHeartMedia family. We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”