OLD Media Moves

Youngstown Biz Journal is adding an E-edition

The Youngstown Business Journal is developing a digital edition of its print publication.

A story on its website states, “In addition to giving readers another way to access the coverage, the e-edition is a boon to advertisers as well, Herrmann says. While online ads are restricted to certain sizes on a website, the e-edition features the full-color, full-size ads in the print edition.

“‘Better still, we’re finding ways to make the ads in the e-edition clickable, further extending the reach for our advertisers’ dollars,’ Herrmann says.

“Before the e-edition can be fully launched, some work needs done on the website, Herrmann acknowledges. The Business Journal is in the process of developing a log-in feature and pricing structure so readers can subscribe to the e-edition.

“Subscriptions won’t affect access to the day-to-day coverage, Daily Buzz and 3 Minutes With videos or content in the Business Strategies Video Network. However, enterprise stories that appear in print will require subscriptions for online and e-edition access, he says.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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