The Youngstown Business Journal is developing a digital edition of its print publication.
A story on its website states, “In addition to giving readers another way to access the coverage, the e-edition is a boon to advertisers as well, Herrmann says. While online ads are restricted to certain sizes on a website, the e-edition features the full-color, full-size ads in the print edition.
“‘Better still, we’re finding ways to make the ads in the e-edition clickable, further extending the reach for our advertisers’ dollars,’ Herrmann says.
“Before the e-edition can be fully launched, some work needs done on the website, Herrmann acknowledges. The Business Journal is in the process of developing a log-in feature and pricing structure so readers can subscribe to the e-edition.
“Subscriptions won’t affect access to the day-to-day coverage, Daily Buzz and 3 Minutes With videos or content in the Business Strategies Video Network. However, enterprise stories that appear in print will require subscriptions for online and e-edition access, he says.”
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