David Carr, writing in this morning’s New York Times, takes up the subject of Mad Money host Jim Cramer, who has also been profiled in recent weeks by the Philadelphia Inquirer and Dallas Morning News.
Carr writes, “At a time when people will not pick up finance magazines with a set of tongs and too much of business is a dark, indictment-filled narrative, Mr. Cramer is mining a rich vein of the American psyche, a need to know that there are ways to get ahead. As the News Corporation contemplates starting its own financial channel this year, Time Warner pushes a megasite called CNN/Money and Conde Nast develops a business magazine to come out in 2007, Mr. Cramer’s appeal is worth considering. These businesses, along with the rest of the business press, seem to be waiting for the return of the bull market. Does Mr. Cramer’s success mean that there are better days to come?”
Cramer, for those of you breathlessly waiting for the answer to that question, says no. Read more here.
